Airbnb Intends To Double Their African Customer Number
Airbnb CEO Chesky has confirmed that the company are expected to double their African customers this year to 1.5 million.
“Certainly that would be the forecast,” he said in an interview in Cape Town, adding: “This is literally just the beginning. It (Africa) is still relatively under-penetrated.”
Airbnb is an online marketplace that allows people to list or rent their rooms or apartments to visitors mainly from another country.
The number of people using the online room rental service on the continent rose by 143 percent to about 765,000 guests in 2016 from the year before, said the firm’s Africa and Middle East chief – Nicola D’Elia
“If you just look at 2017, it’s going to double, you will have 1.5 million people at the end of this year,” added D’Elia.
The CEO added that the company had 77,000 homes across Africa – out of its 3 million globally – but that it could easily have “hundreds of thousands” in a continent that’s home to over a billion people.
The 77,000 homes represented an increase of 95 percent from 2015 to 2016, the company said.
South Africa is the top-ranked country in Africa in terms of listings and visitors for the California-based-based company.
Receiving visitors mainly from the United States, Germany, Britain and the Netherlands.
The top five cities in Africa are Cape Town, Marrakesh, Johannesburg, Nairobi and Casablanca.
Chesky, who described Africa as “an incredibly exciting emerging market for travel”, was speaking to Reuters in Langa, Cape Town’s oldest township where he put in an appearance to surprise graduates from an Airbnb training program.